BlogAll Blog Posts | Next Post | Previous Post
Friday, December 16, 2022
It's been a while since I last blogged, but here I am again to tell you about my internship job at TMS.
This year has been filled with tasks to help me grow into a full, competent marketer and communicator.
Most of these tasks are happening behind the curtain, which is why I give you this insight.
Ive learned a lot in 2022, mostly about Marketing. At the beginning of the year, I consulted a lot on the internet and conducted extensive marketing analyses.
In this kind of analysis, we search for answers to simple questions:
- What do we have?
- What do our customers like?
- What do they not like?
- What can we do better?
- How do we change?
- How do we get to work?
There were, of course, many other questions, but these are the most important ones to go through.
With that, I took a more profound look into the world of a developer on social media.
I learned how to use the web as a developer and found out what people search for when they are browsing. This is an essential step since I am not a developer myself.
After analyzing the data, I took the time to convert it into graphics to get a visual representation of the answers.
This semester was different. I was finally able to use the information to bring changes to our social media, especially our Instagram page!
The most noticeable change within our Instagram feed is the posts themselves. If we follow the questions mentioned earlier, this is how the post looks like today.
- We have a post with 4 components: top, middle, side and bottom banner.
- From research, we can conclude that people prefer pages that are: easy, efficient, reliable and consistent.
- People dislike: repetition
- Give people interactivity and a lot of clickable content. We want Instagram to become a portal where people can find the information easier than before.
- We are going to change by revamping our posts and take advantage of all the features that Instagram offers. Which are: highlights, stories, tags,
The last question 'How do we get to work?' is one that I would like to go into deeper with you.
The first step within the process is a brainstorm. You cannot simply do things without considering every factor. Once these have been worked through, the designing process can start.
For my design, I took the best parts from the old and enhanced them. Visually appealing, trendy, and recognizable. In a feed with numerous posts, it is important to keep it easy and efficient.
That's why the component icon is much more visible compared to the previous version.
To create an appealing and engaging feed, we decided to have multiple versions of those posts. Some variants have their own personality, but they stay on the same line and design to keep it reliable and consistent.
(See me get to work on those special posts with Adobe Photoshop!)
Not only the feed, but the rest of our profile took a turn for the better! We used most of the features on our Instagram to make your browsing experience easier than ever! You can expect the stories to be posted regularly, and don't worry about the information being gone after 24 hours. The highlight feature on our profile will keep those essential stories permanently and well-ordered on our profile.
We are working on adding other features to make your experience even better. It is important to understand that a social media revamp is a slow process and cannot happen overnight. It takes a great deal of work and consideration to get it right. Every aspect must be carefully examined. Thats also why we decided to push out changes one by one. It gives us time to get used to it, to not forget anything, but mostly to be good at it. Quality is, at the end of the day, better than quantity.
I am very proud to have been able to accomplish the work I have been working on for so long. Of course, this would not have been possible without the input of my boss Bruno, my tutor Masiha, and the rest of the team for all the feedback they provided. Thank you TMS-team!
I am excited to work on new projects and hope to show you the results again in the next blog post! For the time being, I will see you on Instagram!
Thank you very much for reading!
Marketing and Communication Support Intern.
This blog post has not received any comments yet.
All Blog Posts | Next Post | Previous Post